Better World Books Uses Unique Customer Engagement Mission
Better World Books has a unique mission, one that can impact people around the globe. Company officials collect and sell books online to donate books and fund literacy initiatives worldwide.
Michael Kappes, Customer Care, Client Services, and Quality Assurance Manager for Better World Books, talked to Loyalty360 about the company鈥檚 unique customer engagement value proposition.
鈥淏etter World Books was founded in 2002 by three students from the University of Notre Dame,鈥� Kappes explained. 鈥淎fter originally selling textbooks online, this evolved into a social enterprise with a mission to support worldwide literacy. We are a B-Corp that works with literacy partners (such as 快猫视频, Room to Read, and National Center for Family Literacy) to find homes for unwanted and discarded books. To date we have saved 293 million books from landfills and donated over 25 million books. We are driven to provide customers with a highly valued experience, and one that allows them to align their actions with their values. We want to be their favorite marketplace and their favorite partner, so we incorporate their input into everything we do.鈥�